Services: Content Production
Services include content strategy, content production, and content marketing. Content is more than mere text. An effective content strategy should include meaningful textual assets (short- and long-form articles, blog posts, social posts); graphics; photos; video; and even audio (such as podcasts), if applicable.Content Samples
- Do you know (and target) your content audience?
- Is your content interesting and engaging?
- Do you regularly produce (or curate) fresh content?
- Do you always proof and fact-check content for quality?
- Have you employed CTAs to generate leads?
- Has the content produced an effective visitor journey?
- Is your content mobile-friendly?
- Has your content been formatted for easy readability?
- Does your content meet accessibility standards?
- Is your content optimized for search engines (SEO)?
- How is your inbound content marketing strategy?
- Is your content cross-promoted?
- Are you tracking traffic and engagement through analytics?
- Have you employed heat maps for your website?
- Are you using Google Tag Manager to track link performance?
- Have you provided a page index ("sitemap")?